About Us
Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and managed by Audiences NI. Similar initiatives have run across the UK and further afield, including Sweden and Australia. The initiative takes the concept of taking a car for a test drive and applies it to the arts. Research shows that many people who try the arts for the first time will discover how much they enjoy the experience and go on to become attenders. The initiative uses unsold tickets and therefore availability is strictly limited. A range of arts organisations are involved in the initiative, including Belfast Film Festival, Belfast Waterfront, the Grand Opera House, Lyric, Moving on Music, Queen's Film Theatre, Ulster Hall and Ulster Orchestra with many more to come.
The initiative was based in Belfast initially and was rolled out across Northern Ireland in April 2010. There are many regional organisations involved including the Alley Theatre in Strabane, the Market Place Theatre in Armagh, Millennium Forum in Derry / Londonderry and the Strule Arts Centre in Omagh.
Audiences NI is the audience development agency for Northern Ireland. If you want to know more about us please visit our website.
Audiences NI is delighted to partner with CultureNorthernIreland.
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Mid Summer Family Festival
Venue: An Creagán
Date: 23/06/13
Wonderful sights and sounds for all the family Get Tickets
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Storytelling and Illustration Workshop
Venue: Linen Hall Library
Date: 29/06/13
With Fran O'Boyle Get Tickets
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Mr Hullabaloo's Around the World Adventure
Venue: Courtyard Theatre
Dates From: 29/06/13
Suitable up to age 8. Get Tickets
